Archive - Playbook Broken

Your Marketing Calendar Is Dead. Here's What Kills It.

Hightouch Co-founder Tejas Manohar on composable CDPs, AI decisioning, and why personalization finally works

Dec 10 •

44:02

November 2025

You’re Not Data-Driven. You’re Just Scared.

Why waiting for perfect data is the most expensive decision you’ll never make.

Nov 14 •

37:23

Your Marketing Stack Just Became Obsolete

It's time to unlearn what feels safe

Nov 5 •

41:35

October 2025

AI Took Nate's Job

Instead of fearing AI, it is time to learn as much as you can, as fast as you can.

Oct 21 •

39:48

If you’ve ever led through chaos, you already know the playbook is a lie.

And now for a brief update and career pivot...

Oct 6 •

Your content strategy just died. Here’s what comes next.

If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story.

Oct 3 •

September 2025

From Broken Playbooks to Category Revolutions

Ryan Nelsen, CMO of StackAdapt shares why scaling to enterprise shatters old strategies, and how to turn “tools” into revolutions

Sep 29 •

29:02

AI is the new OS — but marketers’ curiosity will decide its value

At HubSpot's Inbound, the talk of AI was everywhere, but the brands that thrive will balance AI tools with curiosity-driven strategies.

Sep 17 •

Why Brand Is Back and AI Is Forcing the Rewrite

How AI is reviving the brand playbook we tried to shred

Sep 8 •

39:30

August 2025

The Creativity Test Was Never About the Machines

Ada Lovelace imagined machines turning numbers into poetry long before they existed.

Aug 29 •

The Funnel is DEAD. Pipeline is a Lie. SaaS is Next.

Why Sangram Vajre Says the Old GTM Playbook is Broken

Aug 24 •

46:27

Playbooks Don’t Scale. Frames Do.

The old playbook? Toss it. Ed See rewrites the marketing rulebook from first principles.

Aug 13 •

32:44

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