About Playbook Broken

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Playbook Broken is a no-fluff blog and show for marketers, strategists, and business builders who know the old playbooks aren’t working—and want to find what’s next.

Created and hosted by Marc Sirkin, CEO of Third Door Media (A Semrush company), the show explores the collapse of conventional thinking in an algorithmic world. Expect unapologetically honest solo takes, interviews with disruptors, and rapid-fire insights that challenge assumptions and reframe your strategy.

Subscribe for posts, episodes, hacked insights, and ideas you won’t hear anywhere else. If you're ready to break the model, you're in the right place.

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Sharp, subversive takes on marketing, AI, and business strategy. Playbook Broken includes deep dives, interviews, and bite-sized insights for people who don’t play by the rules.

People

Strategy into action | Creative problem solver | Calm in chaos | Complain less, read more | The answer is always 42 | Serving as CEO, Third Door Media (acquired by Semrush in 2024)