Playbook Broken

Playbook Broken

Home
Podcast
Notes
Archive
About

Playbook Broken Podcast

Sharp, subversive takes on marketing, AI, and business strategy. Playbook Broken includes deep dives, interviews, and bite-sized insights for people who don’t play by the rules.
You’re Not Data-Driven. You’re Just Scared.
Why waiting for perfect data is the most expensive decision you’ll never make.
 • 
Marc Sirkin
37:23
Your Marketing Stack Just Became Obsolete
It's time to unlearn what feels safe
 • 
Marc Sirkin
41:35
AI Took Nate's Job
Instead of fearing AI, it is time to learn as much as you can, as fast as you can.
 • 
Marc Sirkin
39:48
If you’ve ever led through chaos, you already know the playbook is a lie.
And now for a brief update and career pivot...
 • 
Marc Sirkin
Your content strategy just died. Here’s what comes next.
If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story.
 • 
Marc Sirkin
From Broken Playbooks to Category Revolutions
Ryan Nelsen, CMO of StackAdapt shares why scaling to enterprise shatters old strategies, and how to turn “tools” into revolutions
 • 
Marc Sirkin
29:02
AI is the new OS — but marketers’ curiosity will decide its value
At HubSpot's Inbound, the talk of AI was everywhere, but the brands that thrive will balance AI tools with curiosity-driven strategies.
 • 
Marc Sirkin
Playbook Broken
Playbook Broken
Sharp, subversive takes on marketing, AI, and business strategy. Playbook Broken includes deep dives, interviews, and bite-sized insights for people who don’t play by the rules.
Recommendations
Marketing Accountability Council (MAC)
Marketing Accountability Council (MAC)
Jay Mandel
User's avatar
Mark Hinkle
Mark Hinkle
Words and Music
Words and Music
Henry Powderly
Professional
Marc Sirkin Consulting
Navigate Chaos with Clarity
Marc's LinkedIn

Playbook Broken

AboutArchiveRecommendationsSitemap
© 2025 Marc Sirkin · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture