The Search Traffic Playbook Is Dead. Now What?

For years, the SEO game rewarded volume. Loosely researched blog posts. Light rewrites of existing content. Top-10 lists with no real perspective.

That era is over.

On Playbook Broken, I talked with Matthew Kay, Head of Search at ActiveCampaign and one of the creators of the Tech SEO Connect, about what’s breaking in search and why traffic is drying up across the board.

“You go look at the traffic of some of these sites… one click in 90 days. It might be indexed. But no one’s reading it.”

We covered the slow death of MQLs, the false promise of performance marketing, and why SEO might’ve always been more brand than funnel.

The new playbook? Start with a strong point of view. Create for humans. Build outside of Google. And stop doing work no one will ever see.

I’m a week behind and about to fall even further behind… but worry not, followers, more content is on the way!